Affiliate Journey

The full path from an ad click through redirects, affiliate links, and landing pages until conversion. Hoopoz maps affiliate journeys to uncover hidden sponsorships, risky redirects, and potential compliance violations.

Disclosure

A clear statement that informs audiences about paid partnerships, ads, or affiliate links. Missing or vague disclosures can trigger platform penalties and regulatory action.

Brand Safety

Practices that keep ads and sponsorships away from unsafe, offensive, or illegal content. Hoopoz monitors placement and context to protect brand reputation.

Sponsorship Media Value (SMV)

A standardized method to estimate the monetary value of brand exposure across social, streaming, and events. Hoopoz calculates SMV from logo visibility, mentions, and engagement.

Policy Violation

Any breach of platform rules or legal regulations, such as misleading claims, restricted keywords, targeting minors, or missing disclaimers. Hoopoz flags violations automatically.

Compliance Monitoring

Ongoing review of ads, videos, and creator posts against platform policies and laws. Hoopoz automates monitoring across multiple platforms and languages.

Creator Discovery

Identifying creators who align with a brand’s audience and goals. Hoopoz factors in audience fit, performance data, and compliance history.

Frame-by-Frame Analysis

Video analysis that examines every frame to detect logos, overlays, disclaimers, and risky visuals that sampling can miss.

Undisclosed Sponsorship

Paid promotion that isn’t clearly labeled as such. Creates compliance risk for both brands and creators; Hoopoz detects these across video, text, and audio.

Risk Score

A numerical rating of how likely an ad or post violates rules. Hoopoz assigns risk scores so teams can prioritize review.

Demonetized Keywords

Words or phrases that can cause content to lose ad eligibility. Hoopoz scans titles, descriptions, tags, and transcripts to avoid demonetization.

Logo Detection

Computer vision that identifies brand marks in images and videos to measure exposure and verify compliance.

Disclosure Compliance

Adhering to platform and legal rules for labeling sponsored content. Hoopoz checks for proper disclosure language and placement.

Competitor Creators

Creators who promote competitor brands. Hoopoz identifies them by scanning public content, ads, and profiles to inform outreach and strategy.

A trackable URL used to attribute conversions and commissions. Hoopoz maps affiliate links in ad journeys to uncover hidden partnerships.