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Industry News & Insights

Stay updated on the latest video trends, marketing insights for brands, and compliance updates. All our articles include audio formats for listening.

…GenZ and Alpha prefer on-demand and interactive experiences over traditional TV

— Reed Hastings, Co-Founder of Netflix

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IG Stories capture feature

Hoopoz new IG Stories Capture feature in the PRO plan automatically saves and tracks influencer stories, including brand mentions, product tags, links, and visuals, so you never miss a post.

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Temu's and Shein- misleading claims, health risks, and EU!

Temu and Shein have taken the e-commerce world by storm, but not without raising serious concerns over product safety, misleading ads, and regulatory compliance in the EU. From questionable weight-loss patches to bizarre product promotions, their practices often blur the lines of consumer protection laws. While we can’t guarantee the quality of their products—that’s a whole other story—Hoopoz could help these platforms and governments distinguish the good suppliers from the bad, at least from a content compliance perspective. Be smart, stay compliant—use Hoopoz! 😉

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Fossil Fuel Ad Bans & Hoopoz

As fossil fuel ad bans gain momentum worldwide, brands are facing new challenges in maintaining compliance amidst evolving regulations. The Coalition Against Ad Disinformation (CAAD) recently highlighted the urgent need for these bans, stating, “Ad bans on fossil fuels are not simply a restriction; they are a necessary step to protect the public from corporate narratives that delay climate action.” In response to this shifting landscape, Hoopoz offers brands AI-powered tools to identify greenwashing risks, monitor content in real time, and ensure compliance with stringent advertising standards. By aligning with these bans, brands can contribute to a more transparent media landscape, reducing misinformation and supporting genuine environmental accountability.

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Say Yes

Embrace the power of saying yes to tracking content on video platforms and unlock the keys to audience insights, trend awareness, and competitive analysis. It's not just a strategy—it's a symphony of success for your brand's digital growth.

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