Image & video analysis
Review the message inside the media.
Bring visible text, spoken claims and visual context into ad compliance analysis—not just the title and description.
A claim may be spoken while a disclaimer appears on screen. An image can communicate a benefit that is never written in the caption. Hoopoz extracts context from the image and video assets processed by the workflow and combines it with the available ad text.
What the analysis looks for
Visible text: on-screen claims, statements, qualifiers and disclosures.
Spoken content: claims and relevant context from narration or dialogue.
Visual context: product presentation and imagery that may affect how a message is understood.
Media extraction feeds the compliance assessment
The workflow first extracts context from the available media. That context is then supplied to the compliance analysis alongside ad details and retrieved regulatory material. Results can include issue descriptions, severity, reasoning and regulatory references.
Keep the original creative in the review
AI extraction can miss or misread details, especially small text, brief disclosures, unclear audio or unavailable media. Review the original asset when assessing a finding. An analysis with no flagged issue is not a guarantee that the creative is compliant.
Common questions
Is every frame and asset checked?
Do not assume exhaustive coverage. The assets processed and the detail recovered depend on the workflow and media quality. Confirm the required coverage with the Hoopoz team.
Is the output a full video transcript?
The workflow focuses on context useful for ad analysis, including key spoken claims. It should not be treated as a guaranteed word-for-word transcript.
Can text and media be assessed together?
Yes. The analysis combines available ad text with successfully extracted media context and any supplied transcription.